The animated sequel also fared much better than the weekend's other new openers, like Disney's Coast Guard adventure "The Finest Hours," which debuted in fourth place with $10.3 million.īased on a real life 1952 rescue mission, "The Finest Hours" stars Chris Pine, Casey Affleck and Ben Foster and cost around $80 million to make.ĭergarabedian thinks that the nautical theme might have seemed too similar to the recently released "In the Heart of the Sea" for audiences. There are a number of winter holidays coming up where kids will be out of school and "Zootopia," 2016's next big animated release, doesn't open until March 4. "We saw an opportunity and we grabbed it. "We know that when the market conditions are right, this business really is a 365-day-a-year business," said Chris Aronson, Fox's domestic distribution chief. The first film opened to $60.2 million in 2008 and the second to $47.7 million in 2011.įor Fox, switching up the release was a no-brainer after seeing the successes of "The Lego Movie" and last year's "The SpongeBob Movie: Sponge Out of Water" in this time frame. "It also filled a huge void in the marketplace."
"It's a bold move to take a franchise which has had great success in that summer corridor and move it into late January, which is generally considered a very slow time," Rentrak's senior media analyst Paul Dergarabedian said.
The DreamWorks Animation film cost a reported $145 million to make and earned a strong "A'' CinemaScore from audiences - 70 percent of whom were families. LOS ANGELES | "Kung Fu Panda 3" kicked its way to the top of the North American box office with a respectable $41 million, according to Rentrak estimates Sunday.
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